Welcome to Day 23 of “31 Days of Great Ted Talks”. You can find a run down of the other exceptional TED talks in this series by going here.

This funny and thought-provoking TED talk slash documentary shows how independent film maker, Morgan Spurlock, went about getting brand sponsors for a documentary about sponsorship, marketing and branding.

He even auctioned off the naming rights to the TED talk about the project.

One thing I loved was watching people tell him “no”. One guy even said “yes” then asked to turn the camera off so he could tell him “no”.

As uncomfortable as it is to watch people get rejected, it’s valuable-especially when they persevere and come out on the other side.